Alessandra is a pluri-nominated, NatWest100 WISE awardee and senior professional with 20 years of experience in Travel, Tourism and Hospitality. Having held senior positions in companies including The World Travel & Tourism Council and KPMG she subsequently pursued her passion for supporting women and diversity more generally in the industry by setting up consultancy Shine and co-founding the Shine Awards for Women’s Achievement in Travel, Tourism and Hospitality in 2004. Recognised as a trail-blazer in the sector, Shine mentored and coached hundreds of female mentees from the sector and ran highly successful tourism skills programmes across the UK, between 2003 and 2010.
With Women in Travel cic Alessandra is driving women empowerment using travel and tourism as a force for good and focussing on partnerships that enable invisible talent to become visible and engaged with employers and the industry at large. In 2020 WIT cic provided 1200 hours of support, mentoring and training to over 150 women internationally in response to the crisis experienced by women during the pandemic.