Expert Biography

A Californian based in Europe for 30 years, Allyson applies her international consulting experience, MBA education with Dr. Peter Drucker and languages to the company she founded, International Marketing Partners. CONSULTANCY Allyson has advised more than 200 businesses in 26 countries including BAE Systems, Burberry, Cadbury, HSBC, Lufthansa and SAB Miller. Following her early career with PwC, PA Consulting Group and Hay Management Consultants, Allyson advises Boards and senior leaders to profitably grow across regions. APPEARANCES Besides joining the past four seasons of BBC’s The Apprentice, Allyson was Sky News' "Muse of Marketing" for 4 years alongside appearances for CNBC’s The Business Class, BBC News, CNN, FT, USA Today and The Wall Street Journal. Alongside her over 170 television interviews, she is also a regular guest expert for several international radio outlets. PUBLICATIONS Allyson is author of both editions of best-selling book Working with Americans, and all three editions of Marketing in the USA (UK Dept for International Trade). CORPORATE EDUCATION Allyson is engaged for her award-winning corporate education work by Fortune 100 companies and the world’s leading business schools including Said Business School Oxford University, Churchill College Cambridge, LBS, Duke CE, HEC Paris amongst others. AWARDS Allyson is included in The Female FTSE Report 2014: 100 Women to Watch list, Who’s Who in the World, Who’s Who in America and Who’s Who Among Women. She is the first-ever two-time winner of the European Foundation for Management Development’s Excellence in Practice Award recognising the leadership programmes she conceived and delivered for Lufthansa and BAE Systems. BOARD POSITIONS Allyson most recently served as a Non-Executive Director of the CIM Chartered Institute of Marketing, the professional body for the UK's Marketing profession. She is also the National Business Awards' Advisory Board member. SPEAKER, JUDGE, MENTOR A frequent keynote speaker, Allyson appears at several international conferences, is a Judge and Advisory Board member for the National Business Awards, past Judge of the WeQual Awards and Mentor for the Mayor of London’s International Business Programme. KEYWORDS Biden, Free Trade Agreement, Brand, Branding, Business, Marketing, Brexit, Advertising

Contact Expert
  • +44 (0)20 7828 9400
  • International Branding Consultant
  • Branding, cross-cultural negotiation, US business
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