Anna's passion for exercise and nutrition inspired her to create ProteinPow.com while she was still in the last year of her PhD in early 2011. Since then, Anna has single-handedly transformed ProteinPow.com into the largest and most comprehensive resource for protein powder recipes online. Anna has a strong and active social media following - @proteinpow - across all social media platforms and has written three published cookbooks, available in bookstores worldwide; they are all focused on cooking with protein powders and using protein powders not as a supplement, but as an ingredient for making nutrition-rich and tasty meals and snacks. Anna has led protein cooking workshops with professional athletes and members of the public alike in the UK, USA, and Sweden. In 2019, Anna and her team developed and launched a new range of innovative new snack products under the Protein Pow brand: ready-to-eat cookie dough snack bars (plant-based, high in protein, and ready-to-bake into protein cookies). They are the UK's first refrigerated protein snack bars and are available nationwide in the UK.