Benita Matofska is a world-leading expert, speaker and agent provocateur renowned for her ability to captivate audiences worldwide with her knowledge, dynamism and insights on social innovation, sustainability and changemaking. An award-winning social entrepreneur, she is recognized as a global expert in social change, responsible business and the Sharing Economy. Benita is the author of Generation Share, a ground-breaking book and the world’s largest collection of inspiring stories of the changemakers transforming society and the economy. She is the founder of global non-profit The People Who Share and the creator of Global Sharing Week, an annual campaign reaching over 100 million people worldwide.
Driven by a passion to create global change and transform business into a force for good, Benita delivers her unique insights to people and companies seeking to future-proof their businesses by helping them to become changemakers. In a world with challenges such as Covid-19 and climate change, Benita ensures businesses stay relevant and secures their future by enabling them to create social and environmental value. Based on a decade of research, Benita uses social innovation techniques and global intelligence to inspire transformation for businesses, people and planet.
Benita is a seasoned public speaker and has spoken to audiences worldwide including: BBC World, Channel 4 News, CNN, Virgin Media, VF Corp International Marketing Summit, IKEA Global Home Furnishings Forum, AMEX Leadership Academy, European Outdoor Group Summit, M&S Festival of the Future, Virgin Innovation Sessions, European Cities Marketing Summit, Global Women’s Forum, LSE, RSA, RCA, Global Entrepreneurship Congress, FT European Sharing Economy Summit, European Parliament, TEDxFrankfurt, UNESCO, the House of Commons, House of Lords and Number 10 Downing Street.
Benita’s incredible 30-year career has also seen her receive multiple awards including: Ogunte Best Social Business Leader UK and World, Natwest Venus Entrepreneur of the Year Award, Inspirational Woman of the Year and the Cabinet Office/Nesta Innovation in Giving Award. She is also an RSA fellow, a blogger and social commentator and features regularly in the international media.