Expert Biography

I’m the Head of Strategy at independent creative agency Cult responsible for creative strategy across our global client base and I lead our innovation arm; Cult Futures, which combines trend forecasting with an incubator model to develop ground-breaking new products or services. I have worked in a number of agencies over the past 20 years and am also a serial mentor; mentoring women in the creative and advertising industries, as well as entrepreneurs and start ups. Last year I launched my own passion project and side-hustle twixt -  wearetwixt -  the UK"s only dedicated resource and survival guide for raising tweens (ages 8-12);  supporting parents and carers with insights, information and inspiration to navigate the highs and lows of the puberty years.

Contact Expert
  • 07900690022
  • Creative Strategy/ Co-Founder
  • Innovation, Branding, Tween parenting