Chloe Leibowitz, 43 and Anna Verghese, 39, founders of We Are Tabono, are on a mission to redesign female entrepreneurs’ approach to growth and development, championing a more holistic approach, over the 24/7 hustle that often we get swept up in, in a bid to reduce burnout, improve the health of women juggling it all and help create more sustainable businesses.
With a blended background of higher education, social media consultancy, PA support to challenger brand entrepreneurs, life coaching and nutritional qualifications AND juggling 6 kids between them whilst building their business, they are well placed as coaches and mentors to guide other women who are in need of support on their journey - and they have developed a signature C.A.L.M approach (covering Community, Accountability, Learning and Mindset) which embodies all these elements.
Whilst they are polar opposite personalities, both have struggled with confidence issues and faced visibility fears - but stepped up to challenges strengthened by the support of each other, including Chloe joining Theresa May on stage discussing building confidence and breaking through barriers with May quoting her in her speech and acknowledging Tabono’s/Chloe’s approach to development, saying: “Just as Chloe said, it’s about progress not perfection”.
Anna and Chloe founded Tabono in 2018 having first met at a networking event where they experienced many women’s discomfort with being visible, and over time saw many small businesses slide under the radar, or even dissolve.
After collaborating on numerous occasions, it became clear to them that their incredibly different skill sets, talents and background, was a winning combination and that they naturally and quickly put other women at ease and helped them to boost their confidence and become more visible in their businesses. They could also see there was a gap for a truly holistic approach to support the women in business they worked with already.
In the business, Anna leads on finance, strategy and general operations as well as managing social media and website presence. Chloe is the coaching and community lead as well as hosting most events and building relationships.
Tabono is an online community where daily connection and support is offered through both business related learning and information as well as fun, informal chats and peer support. The focus is not only on how to build your business, but also on the individual and their wellbeing, ensuring they are looking after themselves gives them the best shot at success.
There are many events to encourage a feel of “working together” with their co-working events happening twice a month, but an option to co-work at any time is also available. They network monthly, and host a variety of member only training sessions. Their regular goal setting workshops and mastermind groups are hugely popular, and their unique 2:1 mentoring system allows huge focus and development potential for their private clients.