Expert Biography

Managing Director, Colour Me Beautiful, Europe, Africa and the Middle East Cliff Bashforth’s career in the image industry spans over 30 years. In 1991 after just two years in the image industry Cliff became the top consultant for Europe’s leading image consultancy, colour me beautiful. He has built up a personal client base of over 20,000 individuals, including senior company directors, TV presenters and politicians whom he has styled and coached to achieve their professional and personal goals. Major blue chip companies including banks, financial institutions, retailers, air-lines and optical brands have called on Cliff’s expertise throughout the UK and Europe. He has presented to audiences in their hundreds and has run seminars and training courses for companies wishing to help staff project a better image and maximise their potential. High Street retailers regularly used Cliff’s expertise to assist in the training of new employees to increase standards of client care and service. He’s also a great entertainer and could fill a store with potential customers all wanting to know; WHAT NOT TO WEAR! But more importantly; WHAT TO BUY! He has appeared on Granada Television and BBC2 discussing extreme topics such as ‘tatoos’ and ‘dressing for success’. QVC, the shopping channel has also invited him into their London studios to present products ‘live’ on air. During most of 2014 and 2015 he was a guest fashion presenter on the Ideal World Shopping Channel. In 2007 he became the first male image consultant in Europe to achieve ‘Master Status’ within the Federation of Image Professionals International; in 2008 he was awarded their highest accolade ‘Most Inspirational Consultant’. Early 2011 saw the launch of the CMB books; Colour Me Beautiful, Colour Me Younger and Image Matters for Men in Russia and the Ukraine. Cliff had the privilege of visiting both countries to assist in the setting up of the business and the training of new consultants for these territories. The University of Central Lancashire (UCLAN) presented Cliff with an Honorary Fellowship in 2012 for his contribution to the Image Industry for over a quarter of a century. Cliff purchased the colour me beautiful cosmetics brand ltd. in June 2015 and the remainder of the company in June 2016. He now directs a network of almost 1500 self-employed consultants and stylists throughout Europe, Africa and the Middle East. for more information, please contact: Cliff Bashforth,  tel: 0044 (0)1772 750052  email: web: /

Contact Expert
  • 07909 229259
  • Image Consultant/Personal Stylist
  • fashion, style, image, cosmetics