Expert Biography

Giovanna Forte CEO and Founding Director, Forte Medical Ltd Vice President: British Association of Women Entrepreneurs Global Ambassador: AMR Insights Top 50 Mover and Shaker in Bioscience 2020 Maserati-Sunday Times Top 100 Entrepreneur 2019 About Forte Medical Giovanna Forte co-founded Forte Medical with her brother Dr Vincent Forte BA (Cantab), MBBS (Lond), MRCGP, MSc, DA., retired NHS GP. The duo set out to design, manufacture and commercialise Peezy Midstream, a unique medical device, which:

  1. Guarantees a clean-catch urine sample at women's point of care testing
  2. Delivers right-first-time results for more accurate diagnosis and treatment for women of common urinary tract infection (UTI)
  3. Reduces specimen contamination from c20% (14m specimens annually) to as low as 0%
  4. Reduces false-postive dipped urine samples, saving on costly retests
  5. Helps deliver more accurate point of care prenatal dipped urine tests
  6. Is shown to reduce uncessary antibiotic prescribing
  7. Reduces unnecessary burden on labs
  8. Hygienic and dignified for women to use
  9. Is in use within the NHS
  10. Is exported to the USA with Medicaid reimbursement code
  11. Has signed major US healthcare supply contract(s)
  12. Is made in Kent, UK

Women are currently failed by traditional hit-and-miss urine collection methods (not supported by clinical guidelines), which lead to the 20%+ specimen contamination rate. This basic point of care failing causes misery for women all over the UK. This unique and patented innovation improves diagnoses of common urological conditions such as Urinary Tract Infection (UTI) and makes critical antenatal screening more accurate. Peezy Midstream can also reduce unnecessary antibiotic prescribing, helping the fight against antimicrobial resistance (AMR); 50% of the global rise of AMR has a urinary source. In 2010 the Peezy Midstream prototype won the East of England NHS Innovation Award as well as Best Industrial Product at the Design Week Awards going on to beat both Microsoft and the Apple MacBook Air to first place in Best of Show. Peezy Midstream is the only urine collection method to meet PHE UK Standards for the Microbiology Investigation of Urine (NICE MIB 2019). Peezy Midstream adoption is growing within the NHS and enjoys early sales in the USA with a Medicaid reimbursement code and supply contract with a major GPO (buying agency), while others are being negotiated. Wider export markets will be targeted from 2021. Digital and diagnostic collaborations are being forged to create and spread right-first-time urine testing for all at point of care in GP surgeries and antenatal clinical worldwide.

About Giovanna
Giovanna drives all company business in the UK and growing export markets. She is designing new urine collection systems to target early stage cancer diagnoses and sports dope testing.

Now 58, Giovanna has been her own boss since the age of 26, starting her first business to care for her daughter on her own terms, whilst becoming the family breadwinner. In 2014 she delivered a TEDx talk on Entrepreneurship

She is Vice President of the British Association of Women Entrepreneurs, a regular speaker at industry events and delivers an annual lecture to Healthcare Innovation Masters Students at Imperial Business School London and Imperial College MedTech Design BioEngineering students.

Contact Expert
  • 07595 600880
  • CEO, Forte Medical Limited
  • Female entrepreneurship, innovation, MedTech,
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