Expert Biography

With over 16 years’ experience gained at board level with three well-known franchise businesses, Graeme is well placed to provide franchisors and franchisees with a range of bespoke franchise consultancy services. Ever since Graeme’s first career in nursing, he’s had a strong desire to help other people and when he moved into business, Graeme naturally found himself in a position where his coaching and leadership work came with the same level of compassion.


Why Leadership focuses on nurturing and developing leadership capability and starts by helping leaders get clarity about their ‘WHY’ - their sense of purpose. It was following a successful five-year project where Graeme helped position Cash Generator for acquisition by a private equity firm and then onto a successful franchisee-management buyout, that he decided to launch Why Leadership.


Graeme’s work with franchise brands is focused on accelerating growth. Whether it’s strategic planning, mentoring the senior leadership team or coaching franchisees, his experience at the coal face pays dividends. Graeme’s vision is not just about creating a coaching culture throughout a franchise network, he wants to share with the entire franchise industry how coaching with compassion brings unrivalled results.

Contact Expert
  • 07725071128
  • Founder and CEO of Why Leadership
  • franchise, consultancy, business, coaching
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