James started his career in the fitness industry in 2004 with JJB fitness clubs, having studied Sport and Exercise Science at Loughborough University. He quickly progressed to a regional fitness manager role, implementing and managing a consistent member service and retention strategy across more than 20 fitness facilities.
James’s next role saw him take on the position of Exercise and Lifestyle manager with Esporta health clubs, as well as General Manager of two sites in South Wales, providing experience across the full operations of large, 4,000+ member health clubs.
Re-establishing his true passion for coaching and mentoring in health and fitness sector, James joined YOUR Personal Training in 2011 as a self employed Personal Trainer; whilst also recruiting, managing and mentoring local PTs on how to build lasting careers, as well as helping operators to improve their member service provision through an effective Personal Training strategy.
James is now co-owner and Operations Director of YOUR Personal Training, which is the UK’s largest Personal Training Management company, operating across more than 450 leisure facilities.