Janet Milner-Walker is a respected authority in building brands across the beauty, spa, and wellness industry from ‘concept to shelf’. She is the founder and director of Bespoke Advantage, a beauty brand management company based in London, a consultant, a mentor, and a speaker. Over the past twenty years she has built a stellar reputation for providing her expertise to start-ups and blue-chip companies based in the UK and further afield. Janet speaks at industry events, on webinars and podcasts and writes for several publications. Janet’s passion in the beauty industry stems from her earlier career. Initially studying to be a chartered accountant she switched courses to train as a retail buyer, and she became the buyer for Kanebo Cosmetics in South Africa. From there her career drew her to the UK and Dubai, and she has held positions for companies including Global Product Director for Crabtree & Evelyn; Head of Beauty Buying & Merchandising for Harvey Nichols and Areej, Al Tayer Group; Global Marketing Manager for Forevermark, De Beers Group, and senior buying and product development positions for M&S, Boots, Body Shop. She founded Bespoke Advantage as a beauty brand management company in 2017 to work with clients to develop purposeful brands that have a positive impact on people’s health, beauty, and wellbeing. Their award-winning portfolio of clients includes trichologists, make-up artists, pharmacists turned skincare entrepreneurs, private investment companies and established beauty and wellness companies based in the UK and internationally.