I’m fascinated by human behaviour. It’s this interest, and desire to understand how we can impact behavioural change from a brand standpoint, that I believe is the foundation to my success in marketing over the last decade.
With a customer-centric focus I create and implement marketing and communication strategies that help impact and connect with stakeholders, customers and employees for a business that innovates and prospers.
Areas of interest and expertise;
> Marketing and brand strategy
> Customer, partner and client relations
> PR and communications strategies
> Content marketing
> Integrated marketing campaigns
> Strategic partnerships
> Leadership and mentorship
> Commercial growth strategy
I’m proud to have delivered marketing plans, creative campaigns and communications for global brands, as well as start-ups, to grow market share and build customer loyalty. My experience spans working in the UK, across Scandinavia and Canada.