Award-winning style writer and celebrity stylist of Style Icon, Natalie Robinson, aka Style Icon Nat (S.I.N) began her blogging career in 2015 – a natural development after years of personal shopping and red carpet styling for such celebrities like Alexandra Burke, Shingai, Amy Willerton - to name but a few. Style Icon Nat’s freelance celebrity styling and personal shopping work remain an integral part of the Style Icon brand. Since the launch of Style Icon Nat’s luxury lifestyle, fashion and beauty blog – The Lifestyle Collective (TLC) in November 2017 - her blog has risen to fame in London, Italy and the United States with a follower reach of over 50K and growing. Style Icon Nat has collaborated with established luxury lifestyle brands such as Chestertons Polo In The Park, Formula One, Supercar Owners Club, The Boodles, Harley Street Skin Clinic, Bioderma as well as other luxury fashion and beauty brands. Style Icon Nat's ultimate goal is to make people feel confident in their own skin - to create, motivate, inspire and educate.