Having operated at the coalface of today’s business and organisational demands within the football industry, Nicole has extensive experience working with players, agencies, rights holders, clubs and sponsors. Starting out as a player, then a coach, she moved into the business side of the game, managing sponsorship, media and fan growth strategies at sports organisations such as Kantar Sport and The English Football League, whilst also working alongside The Fan Experience Company reporting on women’s football specifically. In 2017 Nicole became General Manager at Tottenham Hotspur and saw the side reach WSL in 2019. She then started her own business, NA Sport, which provides education services to sports universities and mentorship and career development support to athletes. Nicole has an MSc in Football Business and is a qualified Talented Athlete Lifestyle Advisor.