I help leaders make sense of their marketing and focus on what will grow their business. Experience tells me that if you want to stand-out, create opportunities and grow, you need to do three key things.
- Have a clear focus on what you do in terms of the problems you solve, who you do it for, why you do it and why they should choose you to help them.
- Get found by people that need your help.
- Use that clarity to create the content, proposition and evidence to create opportunities, convert them and grow your business.